Message us on WhatsApp and pick a design. We confirm your order, then send a secure payment link or a Zelle request. Online checkout is coming soon.

Everyday essentials with Aleph Beis and middos built in, for Jewish kids: backpacks, toddler backpacks, camp bags, bedding sets and water bottles.

Online checkout coming soon

Learning and growing, built into everyday essentials for Jewish kids.

Order on WhatsApp

Everyday things that quietly teach

Pink backpack with Aleph Beis letters and hearts

Your child already needs a backpack, a water bottle, a blanket. We put Aleph Beis and middos on them.

Dark bedding set with a Princess of Hashem design

So the letters your child sees every day become familiar, friendly shapes, long before anyone calls it learning.

Why we do this

We believe a child should meet the letters early, warmly and without pressure, so that reading starts from familiarity, not fear.

In Chassidus, the letters are channels to the neshama. So the same bag or blanket that makes the Aleph Beis familiar can also strengthen a child's connection to Hashem, one glance at a time.

That is why every design rests on one conviction: a child surrounded by meaningful letters and values from the earliest age grows up familiar with them, not afraid of them.

The serious learning is the fun part.

Loved by Families Like Yours

“I wish they had something like this when my kids were young!”
Sari Backman
“The prices are so doable!”
Leah N
“Super soft and super cute! It was more light weight than I expected. Will definitely have to get another one as I got a boy theme but his sister stole it!!”
Bekka S
“I'm obsessed!!!!!” “Gorgeous!!!”
Menucha B

Ordering is easy

1Message us on WhatsApp
2Pick a design
3We make it just for you

Production4–6 business days
ShippingAbout 7–15 business days, with tracking
Personalized designsWe confirm the timing in our chat

Pay by secure link or Zelle once your order is confirmed.

Every piece is made to order. If an item arrives damaged or has a manufacturing error, message us within 30 days for a free replacement or refund.

Order on WhatsApp

Frequently asked questions

How long does an order take? Is shipping included? Can I return something? Can I personalize it, like with my child's name? How do I order? What do you make?

Green Rashi Aleph Beis Hearts 18oz Insulated Water Bottle

Q: How long does an order take?

Every piece is made to order. It takes 4 to 6 business days to make, then about 7 to 15 business days to ship, with a tracking number. Most orders arrive in 2 to 4 weeks.

Q: Is shipping included?

Yes. The price you see includes standard shipping.

Q: Can I return something?

Because every piece is made to order, we can't take returns or exchanges for a change of mind or a wrong size. If an item arrives damaged or has a manufacturing error, message us within 30 days and we'll send a free replacement or a refund.

Q: Can I personalize it, like with my child's name?

Yes. We do it by hand and send you a mockup to approve first. It costs extra because it takes time. Message us on WhatsApp to ask.

There's a milestone every Jewish girl reaches — the day she starts learning Rashi on the Chumash. Those beautiful, distinctive letters suddenly open up a…

Price: $22.99. Shipping included.

Made to order. Ships in 4-6 business days, then about 7-15 business days of shipping with tracking. Damaged or incorrect items are replaced or refunded within 30 days.